Kerbeck Automotive ads were always built under extreme time constraints, and quickly resized for the various local newsprint standards.
I spent 3 years designing print ads and writing radio spots for the various Kerbeck car dealerships. As is common in the newspaper industry, these ads were done under intense time constraints. I would work with the different dealership managers to put together a visual concept on Thursdays, and have them designed, proofed, and shipped by Friday night for the weekend prints. The ads would also need to be resized for each of the different newspapers that they would run in, and transmitted using various methods.
